Another day, another collection of random shit from iconic NYC skating brand Supreme. Flying off the back of their recent collab with Louis Vuitton, which nearly broke the internet (and turned my Instagram feed red for weeks), the newest collection doesn’t seem to have any linear theme or focus, other than the usual goal of being as non-conformist as possible – and there’s definitely something for everyone (especially if you’re a Duck Dynasty fan, weirdly).
Starting with an all-white Fender Stratocaster bearing the ubiquitous red logo that I definitely want, the collection also includes hunting camouflage t-shirts that have been made with Hanes (with matching undies), fresh decks, boxing paraphernalia courtesy of Everlast, hair clippers, a kick-ass US cash money paperweight and a heavily-branded Bang & Olufsen Bluetooth speaker.
Then there’s the straight up weird crap. A collapsible shovel. Chopsticks. Branded sake serving accoutrement. A doormat that looks like it belongs on a front step in the deep south. A snow sled. There’s also a face-mask with the logo in Arabic across the front (make of that what you will).
While men’s style doyens are likely to go crazy the world over, it’s definitely not going to be the last time these guys whack their label on an impressively weird (and strictly limited) collection and flog it in a heartbeat.