Nike is ushering in the radical evolution of the fan experience with the world’s first NBA connected jersey. The Nike NBA Connected Jerseys gives you an all-access pass into the world of teams and players.
Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey will have an embedded NFC chip that will launch real-time team and player content such as pre-game arrival footage, highlight packages and players’ favourite music playlists all on your mobile device.
“After helping fuel the sport’s impact for years, we are thrilled to now be able to push the boundaries of what’s possible directly with the NBA,” said Mark Parker, Chairman, CEO and President of Nike, Inc. “From modernising the look of the game to revolutionising how fans can be a part of it, we can’t wait for the season to start.”
Throughout the season, a wealth of exclusive offers and experiences will bring fans closer to the game. To unlock the features, you will need to download the NikeConnect app and tap the jersey with your smartphone.
“In our new connected era, Nike will lead with products that build a relationship with our consumers,” said Trevor Edwards, President, Nike Brand. “With NikeConnect, we deliver to basketball fans everywhere the personal and premium experiences we know they love.”