Tommy Jeans has launched a new Coca-Cola capsule collection inspired by the 1986 clothing range designed by the man himself – Tommy Hilfiger. This new collection reissues pieces from the ‘80s with contemporary silhouettes and a new logo. The clothing is available now at select Tommy Jeans stores, retailers and online.
The Coca-Cola collection features sweatshirts and T-shirts in royal blue, red, white, yellow, teal and sky blue with a large Tommy Jeans and Coca-Cola logo across the chest. Red shorts are presented with a white logo panel up one side. Plus, there’s are tees with blue, red, and white colour-blocks featuring the iconic logos.
Another T-shirt in white has the Coca-Cola logo in five different colours on the back, and a red and white zippered sports jacket features the logo across the front.
A rugby shirt is reinvented in a red and white or blue, white and turquoise colourway. Oversized hoodies are emblazoned with an all-over collage print of Coca-Cola and Tommy Jeans logos.
“The Coca-Cola collection that we launched in the ‘80s was bold, bright, and instantly recognisable,” said Avery Baker, Chief Brand Officer, Tommy Hilfiger.
“This re-edition builds on the originals, celebrating the optimistic and youthful spirit at the heart of both brands while adding a modern street-style twist for the next generation.”
The digital campaign may look familiar. That’s because it resembles the original 1986 advertisements. Set against a minimalist background, the images were created to celebrate the inclusive spirit of the Tommy Hilfiger brand.
This is not the first time in recent years that Tommy Hilfiger has revisted the ’80s, as the fashion label also launched throw-back clothing inspired by the 1985 Tommy Crest.