Virgil Abloh is the New Artistic Director of Louis Vuitton’s Menswear

Virgil Abloh, the man behind streetwear label Off-White and Nike’s epic footwear project the Ten has signed on as the new Artistic Director for French fashion house Louis Vuitton.

“It is an honour for me to accept the position of Men’s Artistic Director for Louis Vuitton,” says Abloh. “I find the heritage and creative integrity of the House are key inspirations and will look to reference them both while drawing parallels to modern times.”

Virgil Abloh first drew attention while working as Kanye’s Art Director/BBF, before starting his own label Off-White in 2012. Since then, Abloh has been awarded various prizes, most recently winning the British Fashion Awards Urban Luxe award and International Designer of the Year at the GQ Men of the Year Awards in 2017.

He’s certainly got the popularity with Off-White sitting on 3.1 million Instagram followers, while the man himself has 1.6 million. What may surprise is that Virgil has no formal fashion education. Instead, he has a degree in civil engineering and a masters degree in architecture. Abloh is also the first African American Artistic Director for Louis Vuitton.

While Abloh didn’t pioneer streetwear, he’s undoubtedly one of the names that made it as popular as it is today and it will be interesting to see how Louis Vuitton influences his work or if it will be the same designs he’s known for with a different logo and higher price tag.

We’ll know more when Virgil Abloh presents his first show for Louis Vuitton in June during Men’s Fashion Week in Paris. Abloh will also continue to run Off-White.

In the meantime, we sat down with Suitsupply Vice President Nish de Gruiter to talk Suitsupply, that controversial campaign and opening the first Australian store.

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