LVHM, the owner of fashion label Louis Vuitton, has reportedly announced it will be using its perfume production lines to make hand sanitiser to help cope with a shortage in France. Amid the rising number of confirmed coronavirus cases, the hand sanitiser will be delivered free of charge to French health authorities and hospitals across Paris. The Louis Vuitton parent company will honour this commitment for as long as necessary.
“LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus,” the company said in a statement obtained by The Times. “LVMH will, therefore, use all the production facilities of its Perfumes & Cosmetics brands (Parfums Christian Dior, Guerlain and Parfums Givenchy) in France to produce large quantities of hydroalcoholic gel from Monday.”
— Ashley Armstrong (@AArmstrong_says) March 15, 2020
The decision comes as France closes public gathering places, including bars and restaurants to prevent the spread of COVID-19. It’s a noble move by the fashion giant who probably could have produced ‘luxury’ hand sanitiser, stuck a Louis Vuitton label on the bottle and raked in millions.
Meanwhile, in Australia, there are 298 confirmed cases of Coronavirus as of Monday afternoon. The Aus Government has placed a ban on public gathers of over 500 people and most major music, sporting events and movie releases have been delayed or postponed indefinitely.
For more on staying safe through the current pandemic, here’s the Australian Government’s official Coronavirus advice