Wolgan Valley, a picturesque and serene place nearly 40 clicks north of Lithgow in NSW’s Blue Mountains, is a long drive for a bottle of perfume. But, when you consider the Emirates-owned and curiously named One&Only resort (curiously named for the fact the brand boasts about 15 of them in their portfolio) is located there, it starts to sound like not such a bad idea.
So, despite the bitter chill in the air, and the complete lack of phone reception (that was secretly welcome), we were happy to be in attendance–on World Environment Day, no less.
Comprising forty villas in a location filled with some of Australia’s most famous and naturally beautiful features (eucalypts, kangaroos and jagged red cliff faces comprise the vista at every turn), it seemed the logical choice of location to launch a perfume named ‘Explorer’. And the site proves a decent pedigree in terms of relevant history: Charles Darwin visited the very same valley during his world-trip aboard HMS Beagle in 1836.
He was 26 years old.
Now, 183 years later, Montblanc decided it would be the backdrop for their latest men’s fragrance launch. As a flurry of media and Instagrammers converged on the valley for a couple of days of wining, dining and relaxing in the bush, guests were introduced to each ingredient to the perfume individually, as nature intended.
Explorer’s bottle has been designed to echo the earth’s two hemispheres–a nod to the multiple destinations whence the perfume’s raw materials are sourced. This has been achieved via ‘Givaudan’s Sourcing for Shared Value’ program. The perfume house has identified several ingredients essential to perfumery which are often sourced from poorer communities.
With top notes of bergamot, French sage and pink pepper, an earthy, masculine scent is bolstered by a heart of vetiver, which leads to base notes of patchouli and cocoa.
“Montblanc Explorer adds the thrill of adventure to everyday life and we as humans have a duty of care in our everyday lives to build a sustainable future.”, says Renaud Boisson, CEO of Interparfums Asia-Pacific.
And on that duty of care, Interparfums claims to put their money where their mouth is.
Citing that: “Travel goes hand in hand with making the world a better place to create a brighter future.”, the support provided through this initiative to local communities is reflected in educative initiatives for future generations, such as the construction of three libraries for school children in the regions of Buton and Katoi, on the island of Sulawesi.
In fact, to date, Interparfums has contributed to the construction of three libraries and currently provides 489 school children and their 33 teachers easier access to culture and reading; 3,650 books have been bought to stock the shelves of these libraries.
Scroll through our selection of photos from the two-day event below.