How to Wear & Apply Fragrances & Cologne

Figuring out how to wear and apply fragrances and cologne sounds like a no-brainer, yet you’d be surprised at how many guys royally screw it up. Or maybe you wouldn’t be surprised at all, presuming like us you’ve suffocated on fragrance fumes at the nearest night club at least once. Either way, you’re not alone in seeking a few pointers.

First, let’s get something obvious out of the way: men’s fragrances are good and you should wear them. Indeed, the right scent can enrich your social presence on virtually every level. It can boost confidence, lend you a modest degree of redolent distinction, and make you more appealing to the opposite sex. Those are what we call great reasons to wear men’s fragrance when the occasion calls for it. Of course, you’ll need to make sure you’re wearing that fragrance the right way at the right time. Read on for a breakdown of how to wear and apply fragrances and cologne. And may you never be lonely again.

This article is part of our Trimmed & Terrific Series.


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wear and apply fragrances and cologne system

When to Wear Fragrances and Cologne

The world of men’s fragrance is far more versatile than first meets the eye. Hence, the question of when to wear fragrances or cologne entails peripheral factors like what type of fragrance you’re spraying and even what type of skin you have. For instance, traditional men’s cologne has a shorter lifespan on the skin than say a toilette or a high end unisex Eau de Perfume, both of which go heavier on oils to last longer. That makes cologne more appropriate (though not all that necessary) for everyday settings like the office or casual meetings. By contrast, take out the toilette or Eau de Perfume for dinner dates and formal engagements.

One should also be aware of how his skin interacts with men’s fragrance. It might sound ridiculous, but don’t be afraid to splash some cologne or toilette at home and then work up a sweat. This will help you determine what you smell like after dancing. Sometimes you’ll smell great, but other times you’ll notice that your natural body odour mixed with cologne is just downright nasty. Lastly, you also want to make sure you’re not allergic to men’s fragrance so that you don’t break out in hives at the worst possible moment.

 

wear and apply fragrances and cologne on throat

How to Wear and Apply Fragrances and Cologne

We won’t be diving into which scents suit you best because that’s for you to determine. And let’s get another obvious point out of the way: too much fragrance is too much. It sounds superfluous, we know–but either you’ve walked by a dude wearing too much spicy cologne or you’re the dude wearing too much spicy cologne. One or two (or three) sprays is plenty. Now that we’ve gotten the gravest error out of the way, use the following steps in determining how to wear and apply fragrances and cologne:

  1. Apply men’s fragrance to dry skin from about 3-6 inches away. For the most optimal results, apply the fragrance after a hot shower when your pores are open, but again make sure the skin is dry.
  2. The place where your neck meets your chest is the sweet spot, but in general you can apply men’s fragrance to the “heat areas” on your body. These are the areas where your natural body heat will help project the fragrance outward, leaving a pleasant trail behind you. The heat areas are: chest, neck, lower jaw, wrist, forearm, inner elbow and shoulder.
  3. Stand still when you spray. The “spray and walk” (where you spray a fragrance cloud and walk through it) might look cool on TV, but it’s tremendously wasteful and ineffective. Most of that fragrance is going everywhere but your skin.
  4. Don’t spray your clothing. A terrific fragrance comes as the result of interplay between the oils in the product and the natural oils on your skin. Your clothing does not contain any natural oils. Hence, you’re not maximising the potential of your fragrance if/when you spray clothing.
  5. Don’t rub it in. A common mistake is to rub in that fragrance like a lotion. But it’s not a lotion, it’s an oil that’s meant to sit and blend with your body’s natural oils. Rubbing it in breaks down the molecular bonds and weakens or even changes the intended scent. If you must touch the fragrance, a light dab with your fingertips will suffice.
  6. If applying fragrance directly from a bottle (i.e. not spraying), don’t splash it onto your skin. Instead, press your finger to the opening and quickly tip the bottle toward your finger. Then dab accordingly.
  7. Avoid overkill. Start with one or two sprays in one area. As you experiment and gain confidence in your routine, you can apply one spray to a few different areas. The general idea is that you want the fragrance to enhance you, not overshadow you. Think of how much cooler it is if she gets in close and then discovers how great you smell. Oh, and don’t spray your groin. Ever.
  8. Re-spray only when necessary. As mentioned, the bulk of men’s colognes have a shorter lifespan than the fancier stuff, so you might need to re-up at some point during the day. When re-applying, focus on the wrists over the other heat areas and keep it light.

 

Looking for more? Be sure to check out our list of the 25 Best Smelling Fragrances and Colognes for Men and our article on 10 Common Grooming Mistakes.

This article is part of our Trimmed & Terrific Series.

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You’ll also like:
19 Best Grooming Blogs, Sites & Magazines
10 Common Grooming Mistakes
25 Best Smelling Fragrances & Colognes For Men