Take a nude Alan Garner lookalike, swap his satchel for a P.A.M x Crumpler bag, place him in a mountainous wilderness, and you have the makings of a The Hangover spinoff. Whilst this is not the case, it is the quirkily funny campaign video for P.A.M x Crumpler’s “Sometimes I Wonder” collection. Together they have created a collection of bags with ‘innovative structural integrity’ alongside a ethos of self exploration and natural freedom. Available in backpack, waistpack or pouch form, the asymmetrical contours and strong weatherproof fabrics are perfect for natural or naturist exploratory endeavours (nudity is optional).
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