Upon watching the campaign video for Pull&Bear’s SS14 collection, you might think you’ve given a cursed VHS tape, but don’t worry. Samara won’t come to get you. But it’s what the director, Liam Gleeson, would like you to experience. This surrealist video feels like an acid trip through a fashion magazine complete with jump cuts, costume changes, close-ups and an incredible amount of hair waving in the wind. Urban decay meets urban chic in a pocket universe where time does not exist!
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