(RED) Diamond Ring Takes its Name Literally

Most diamond rings are diamond only in that they have a stone set into the actual ring—it’s more a gold ring accented with a diamond. Apple’s Chief Design Officer Sir Jony Ive and industrial designer Marc Newson are challenging that tradition and creating an actual diamond ring.

For five years, Ive and Newson have curated the (RED) auction, presenting some of the most stunning pieces of jewellery imaginable. This year, the pair have taken their obsession with transforming raw materials into something else to a new level. Working from a diamond block, the pair will be creating a ring-shaped diamond. The ring will feature between 2000 to 3000 thousand facets, some of which will be smaller than several hundred micrometres. The ring’s interior will be cut using a micrometre thick water jet that houses a laser beam. The combination of cutting tools will result in a unparalleled smoothness.

Diamond Foundry, a certified carbon neutral diamond producer, will create the ring. Sotheby’s is offering the ring on auction and has listed an estimated value of USD$150,000 to $250,000. The proceeds for the sale will benefit the (RED) charity, which was organized by U2 musician and activist Bono to help with the fight against HIV and AIDS.

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