The season of love is knocking and fashion mogul Rihanna is answering the call. The Barbadian musician turned entrepreneur has debuted a new set of images for her Savage X Fenty label’s Valentine’s Day Collection, putting herself right in the thick of it. Entitled Love on the Edge, the new campaign sees Rihanna and an assortment of models embrace the new notion of romance, in true Bad Girl Rhi Rhi style.
The new Savage x Fenty Valentine’s Day Collection sees the lingerie brand dip into the archives for a few statement pieces. In the campaign imagery, Rihanna and a series of models including Lola Leon, Alva Claire, Quannah Chasinghorse and Tess McMillan wear new styles from the latest Glossy Flossy and Lace’d Up collections.
Better still, Love on the Edge also introduces an exclusive collaboration piece from Savage X Fenty and Fenty Beauty. The new Gloss Bomb Heat lip-care is a bold new colour take, unveiled in the custom finish known as Lavender Savage.
Specifically, Rihanna is pictured in the Lace’d Up VIP Box, a stunning ensemble that features the Lace’d Up Teddy bodysuit in “Goji Berry Red Make Me Blush” as well as the collaborative Gloss Bomb Heat. There are also further images that show the popstar in the Lace’d Up Strappy Cami in “Lilac Pink Make Me Blush,” paired with the matching “Lace’d Up Strappy Short.”
The new campaign collection, which characteristically showcases models of all shapes and sizes, is just one of many new gifts Rihanna has dropped in recent weeks. Just this month, the global superstar announced the brand’s first bricks and mortar retail store locations were set to open in Las Vegas, Los Angeles, Houston, Philadelphia, and Washington D.C. this year. The new Savage x Fenty Valentine’s Day collection Love on the Edge will open for sales on January 20 via the official Savage X Fenty site.
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