ASICS Gelsaga Runners are a Neon 90’s Throwback

1991 was an exceptional year. Nirvana released their classic single Smells Like Teen Spirit and Arnie returned for what is arguably the greatest sequel of all time Terminator 2: Judgement Day.

That same year, Japanese sportswear brand ASICS launched its iconic Gelsaga running shoes. Combining Gel cushioning, compression moulded EVA midsoles, and lightweight uppers, the re-release of the shoe aims to capture the same sentiment that the revival of classic 90’s video games evokes for nineties kids and beyond.

Talking about Gelsaga’s return, Robin Karakash, Director of Marketing Communications at ASICS says “we’ve stayed true to the original design of the Gelsaga model but have done what ASICS does best – elevating it with some of our best technology.”

asics gelsaga retro runners

“We wanted to create a throwback collection but with a modern twist and I’m confident that we’ll appeal to the masses by tapping into the nostalgia for 90’s gaming.”

The 2018 Gelsaga running shoe comes in three colourways, all of which are a nod to the retro neon colour palette that cemented this shoe as an iconic style in the ASICS heritage line, where it sold over 1 million pairs.

The 2018 Gelsaga collection is available now at select retailers and on the official ASICS website. A pair of Gelsaga will set you back AUD $150.

Check it out

asics gelsaga right view

asics gelsaga left view

asics gelsaga green sole

asics gelsaga orange sole

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