The Notorious One, Conor McGregor recently made a triumphant and spectacular return to the MMA Octagon with a quick win over Donald “Cowboy” Cerrone. But McGregor isn’t one to put a stop to the hits coming in rapid succession. The celebrated MMA star is teaming up with Reebok on a new shoe, the ZIG Kinetica. The partnership was announced via a commercial showing McGregor taking his skills to the fantastical level as he is transformed into an action figure to take on the rest of the toys.
Reebok’s ZIG Kinetica is actually inspired by space travel and is made with a breathable mesh upper. A neoprene collar keeps the fit tight and snug, while the sole features a three-part system that makes it more comfortable and responsive. That system consists of a zigzag-shaped sole that channels and returns kinetic energy. The first part of the system is the ZIG Energy Bands outsole that stretches and then snaps back to help return energy to you as you take steps—something that is illustrated in the commercial starring McGregor. The system also includes a ZIG Energy Shell and Floatride Fuel.
McGregor is already a fan of the shoes, remarking, “I absolutely love these, the grip, the stability. I feel the connection from the sole to the material. I’ve been around Reebok a long time now, and each launch, the energy level is climbing. Now we are exploding.” Reebok is also excited. “We saw an amazing response testing the ZIG silhouette throughout 2019, collaborating with some of the biggest names in fashion. Now we’re excited to bring our biggest launch of 2020 forward, with the help of Conor, during his exciting return to the UFC. The launch of the ZIG Kinetica is a watershed moment for Reebok as we look forward toward the future of this brand and cement ourselves as an industry leader, sitting directly at the intersection of sport and style,” stated Matt Blonder, VP of Marketing and Digital Brand Commerce at Reebok.
The shoes are a part of Reebok’s “Sport the Unexpected” campaign, which is geared toward celebrating risk-takers. The ZIG Kinetica is available through Reebok’s website and is priced at $120. The launch of the shoes also features a limited edition “Zigurine” action figure of McGregor that was hand-crafted by stop motion puppeteer Andy Gent.