You recognize it\u2014in fact, most of the world will recognize it. The Nike logo, most often called the swoosh but also referred to as the Nike Tick or Nike Check, is one of the most easily and widely recognizable symbols in history. Highsnobiety has released a video chronicling the story behind the swoosh, where it came from and how it got to where it is today.\r\n\r\nIt\u2019s incredible to think that this simple logo came about as a rush order from Nike founder Phil Knight to one of his students that was working as a freelance designer. Carolyn Davidson worked a little over 17 hours coming up with a design that Knight could use on the boxes of the shoes he was making. Knight\u2019s initial reaction was that he didn\u2019t necessarily love the logo, but \u201cmaybe it will grow on me.\u201d Davidson billed Knight $35 for her work. From there, Nike went on to become the world\u2019s leading manufacturer of sports equipment, footwear, and apparel. Nike has sponsored and continues to sponsor some of the biggest names in sports\u2014like Michael Jordan, LeBron James, Cristiano Ronaldo, and more.\r\n\r\nDavidson worked on tissue paper, drawing out concepts that she could then lay over sketches of shoes and boxes. Those tissue paper designs led to a logo that hasn\u2019t been changed in Nike\u2019s 50 years. It\u2019s an incredible story of every circumstance converging to create something that will continue to stand the test of time.\r\nCheck it out\r\nHave you subscribed to Man of Many? You can also follow us on Facebook, Twitter, and Instagram.