Luxury accessory brand Oliver Cabell is expanding its range of wares to focus on a collection of handmade sneakers that could disrupt the premium footwear market and seasonal release schedule.
Oliver Cabell’s expansion into footwear was unintentional. Based in the Marche region of Italy, which is known as the ‘Mecca of luxury shoes,’ the team stumbled across several old dusty sneaker moulds in their factory.
“I thought it was a real treasure, and that we could make something really unique with them,” says Scott Gabrielson, Founder of Oliver Cabell. “We decided to make a pair with the moulds, and after 22 samples, we ended up with our first sneaker – the Low 1.
Oliver Cabell’s designers became so obsessed with creating footwear that the label decided to focus on them almost exclusively moving forward. After securing USD $1.2 in funding, that’s exactly what it did.
The team spent a year researching and interviewing suppliers across Europe before honing in on the finest materials and utilising old-school shoemaking techniques to craft the Low 1 sneaker and Rennes Trainer.
The Low 1 is an iconic low top silhouette with a full grain calfskin leather upper and a footbed made with Spanish cow-hide leather lining. The outsole is crafted from Portuguese 70 shore rubber while the laces are Italian waxed cotton. Low 1 comes in a branded box with a cotton dust bag and set of shoe trees. A pair sells for USD$ 178.
The Rennes Trainer is an athletic retro-runner silhouette reworked using luxury materials like full-grain calf-skin leather, Spanish cowhide leather and an Italian Dami rubber outsole. The laces are made from Italian wax cotton, and the Rennes Trainers also come with a cotton dust bag and set of shoe trees. A pair of Trainers goes for USD$ 188.
Instead of releasing a new collection each season, Oliver Cabell is implementing a “drop of the week” model, releasing new styles in small batches weekly.
“Producing styles in limited quantities allows us to release more unique product and be more creative with silhouettes and materials,” adds Gabrielson.
The Low 1 sneaker and Rennes Trainer are available later today with new weekly footwear drops coming soon.