On has only been around since 2010, when the running shoe brand was born in Zurich, Switzerland. They’ve been building momentum over the past decade, and recently opened a second headquarters in Portland, Oregon. What separates On from other brands is that the company is the project of retired running champions and engineers, not the result of a committee of designers with little or no experience running. The On Running Cloud X takes that experience and builds on it, creating a shoe that is lighter and more natural to run in.
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When you look at Cloud X shoes, you may not immediately see the differences, but On asserts that you will feel the difference. The differentiating factor is the sculpted form fit that comes with a smooth lining and a firm foam padding along the collar. On also made sure that the sockliner covers the entire shoe, adding another layer of cushion. The narrow neck and low profile of the shoe help to cradle the foot, providing more support and control while helping to maintain speed and agility. In addition, the CloudTec midsole, which is made up of hollow EVA cuboids called “Cloud Elements,” provide better flexibility and the quick feel of racing flats. Responsiveness is further optimized with a stronger speed board in the sole. This firmer board reduces the sink on the heel strike and improves the return on the toe-off. On also invested in high quality materials that are also low weight. The mesh upper features a function-focused weave that improves breathability without sacrificing durability.
The On Running Cloud X is offered in five different colourways for men and five colourways for women. They are available on On’s website and can be purchased for USD$139.99. If you’re looking for a shoe that is comfortable on the track, in the gym, or on the street, Cloud X is it.