Here’s How to Cop the New Prada For Adidas Superstar Sneakers

It’s one of the most iconic sneakers in the tri-stripe’s history, but now the adidas Superstar is being reborn as a high-fashion staple. The second collaboration between adidas and Italian luxury house Prada is set to be released today, kick-starting a new era of fashion-forward footwear. In an period when luxury goods have become ingrained in the contemporary streetwear culture, the collaboration is not only a win for the steezy sneakerheads among us, it’s just good business.

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Adidas x Prada 2

Dubbed Prada For Adidas, the new collaboration follows the success of the 2018 instalment, which saw the Milanese fashion house revamp the sneaker line with an haute-couture twist. Unveiled last week, the second edition of the collaboration sees three new takes on the signature Superstar silhouette. Among them; a monochrome black variation, white with black, and chrome silver with white will be released, all of which have been hand-crafted by Prada’s team of footwear specialists.

“The importance of handiwork and of craft, over everything, is underscored in the campaign, a fantastical, surreal reimagining of the actual process of creation of the Prada Superstar,” the Italian high-fashion said in a statement. “Toying with scale through a miniature recreation of Prada’s manufacturing spaces in Le Marche region, the viewer can observe the final painstaking touches being made to each new colourway. The Superstar here is super-scale – this interplay of proportions magnifies and emphasizes the instantly-recognizable features of the Superstar – the triple-stripe, trefoil, and rubber shell toe – as well as the addition of the dual Prada and adidas Originals logos.”

Adidas x Prada 2

The arrival of Prada For Adidas II marks a big move, not only for Prada but for high-fashion more broadly. With Off-White continuing its collaboration with Nike and Moncler recently unveiling a partnership with Converse, the integration of fashion influences into streetwear subcultures is beginning to take serious shape.

The new Prada For Adidas sneakers will be available from September 8 at Prada boutiques and adidas flagship stores worldwide in extremely limited numbers. All three pairs are priced at AUD$750.

Check it out

Adidas x Prada 2

Adidas x Prada 2

Adidas x Prada 2

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