PUMA Advances Shoes Yet Again with Fit Intelligence

Here’s a little known fact for you: did you know that PUMA was the first company to create a laceless sports shoe? Back in 1968, they introduced the world of shoes to Velcro straps. That’s not the only first for PUMA. They were also the first to put a computer in a shoe—The RS-Computer running shoe in 1986. In 2016, they revolutionized the shoe industry yet again with their AutoDisc technology. AutoDisc uses micro motors to control a proprietary cable system that either tightens or loosens the shoe. With a swipe up or down over the sensor, you can control the unit. You can also use an app to control the shoe.

puma fit front view

The whole purpose of the shoe is to control the fit and stability of the shoe to improve your performance. PUMA is referring to the shoe as Fit Intelligence, or Fi. Charles Johnson, PUMA’s Global Director of Innovation explains that they are using computing to control fit. “We have created a product that speaks to the future of sport which is life in motion,” states Johnson. “It’s fast and changing all the time.”

side view puma shoes

The self-lacing shoe is just the start, and for a limited time, PUMA is looking for Beta Testers of their new program PUMATRAC—a training app that pairs with shoes to provide feedback on usability, design, engineering, and wearability of the shoe. You can learn more by downloading PUMATRAC from either the App store or Google Play.

Check it out

back view puma

puma box