Given their uniform street style appeal, sneaker giant Puma and skate brand Diamond Supply Co make for a supremely natural pairing. Proving as much is the new SS18 collection, a tight and occasionally bright range of instant classic sneakers (and other apparel). In addition to shades of sleek black and smooth beige, look for striking colourways of pastel purple and soft teal. The result is a park-ready collection of killer kicks that’s bursting with immediate distinction and positive vibes.
The Puma x Diamond Supply Co SS18 will come in two waves. Riding the first wave are the Puma Suede and Clyde silhouettes, both of which infuse a prime skate aesthetic into Puma’s otherwise familiar, sporty construction. On the next wave are the Clyde Sock Lo and a reworked slip-on Abyss. From each kick, expect the use of cutting edge materials and a deft blend of street and skate park style.
Suffice to say, the Puma x Diamond Supply Co offers striking colour and instant iconography. Accordingly, the kicks work best with equally stylish apparel that isn’t afraid to tout some tasteful colour contrast. For that, you might want to scope the oversized tees, crew neck jumpers and track apparel also featured in the collection.