For the past 15 years, Australian pro skateboarder Shane O’Neill has been a member of the Nike SB team. After such a long involvement, O’Neill is coming out with his own signatures shoe—the Nike SB Shane. “My first signature shoe with @nikesb!” wrote O’Neill on his Instagram page. “I have been on Nike for 15 years since I was just a young kid and it’s always been a dream. Can’t believe it happened! I wanted to include the good things about shoes that I’d skated throughout those years to create a great skate shoe/everyday shoe.”
Those great things include a nubuck forefoot, a classic canvas mid foot, and suede overlays on the lateral and medial sides. The heel features a Zoom Air unit to provide responsive cushioning, while a foam sock liner provides a more comfortable and secure fit. High-wear areas are protected by an extended rubber toe bumper. A perforated toe allows for better circulation. The shoes also sport O’Neill’s signature sun graphic on the tongue and on the insole. The heel badge is also O’Neill’s sun graphic. The midsole is made out of rubber, but the rubber has been thinned out in key areas to help lower the shoes’ weight and to create a “broken-in” feel straight out of the box. The taping between the midsole and the upper creates a more consistent flick when riding. The shoes top off with a unique lacing design that uses traditional eyestays or allows you to use the ghillie loops, which can help prevent your laces from breaking. The shoes are offered in black, white, and grey colourways.
“Shane O’Neill put the same attention to detail into every aspect of his signature shoe as he does in his almost otherworldly skating,” claims Nike—a claim that is abundantly evident in the Nike SB Shane shoe.