New Balance has been on the receiving end of some less-than-stellar press in the eyes of sneakerheads in the past year, but what company doesn’t have its ups and downs in the fickle world of fashion.
One way to combat bad visuals? Partner with a solid and trusted name like J. Crew. That’s exactly how the 998 National Park sneakers came to be. New Balance brought its supreme craftsmanship and unique stylings and J. Crew lent its reserved but classy touch of culture, and together the companies formed something pretty special.
The model itself was inspired by the landscapes of Crater Lake and Death Valley and that is where the unique and bold colorways came from. One is more set in an honest brown and the other more closely displays a deep blue, each with quite a few fun details that ensure that this collaboration is more than just a pairing of names.
Maybe the coolest thing about this partnership is the exclusivity of the launch and that with each purchase of a pair, J. Crew will turn around and give back $10.00 to the National Parks Foundation. Good to see New Balance back in everybody’s good books..