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Converse x todd snyder 1

Todd Snyder Gets Preppy with Converse in New Collaboration

American fashion designer Todd Snyder has long been a fan of Converse, and he has offered the shoe line for some time now. For the first time, Snyder is partnering with Converse on a new collection that features 10 classic styles, all priced from USD$35.

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Converse x todd snyder

“We’ve stocked Converse sneakers for a while, but this is our first true collab, which is what made it such an exciting project,” says Snyder. “In a way, I like to think every collaboration I do is both a continuation and a new direction. With Jack Purcell, it’s a continuation of the iconic design details that made fans out of legends like James Dean, Ray Eames, Steve McQueen and Kurt Cobain, but also a new direction in that we created a full head-to-toe capsule for the next generation of creatives.”

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For Snyder, it was Jack Purcell who inspired the new collection. Purcell was a Canadian badminton player who claimed the world championship title in 1933, and then held onto it until he retired in 1945.

“When we decided to work together, I looked into the history a bit more, and as I learned more about Jack Purcell himself, I realised how cool he was—a bit of a rebel on the badminton courts,” says Snyder. Keeping in line with that rebel nature, Snyder created a sneaker in two colour options and a cork insole. The colours are a deep blue and a natural canvas. The laces have pops of pink on the tips and the shoes sport the signature toe-cap in a contrasting tone.

In addition to the shoes, the collection also features apparel, including crews, jogger pants, a polo, and a Harrington Jacket. There’s also a crew sweatshirt with the Jack Purcell racquet club logo as well as a baseball hat in a tartan pattern. The apparel ties into the currently popular and perpetually classic prep look. This may be a first-time collaboration, but given the results, it’s a partnership that will hopefully continue.

Check it out

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About the author

About the author
STAFF WRITER

Mr Mark Jessen

Mark Jessen studied English at Brigham Young University, completing a double emphasis in creative writing and professional writing/editing. After graduating, Mark went to work for a small publisher as their book editor. After a brief time as a freelance writer, Mark entered the corporate world as a copywriter. These days, his hours are spent mostly in proofing and editing, though he continues to create content for a wide variety of projects. In 2017, Mark completed UCLA's Creative Writing Certification. A prolific writer, Mark has over 20 years of experience in journalism.