Under Armour HOVR is “like Wrapping Your Foot in a Pillow”

Under Armour has rolled out its new comfort footwear technology called HOVR that the sports label says is “literally like wrapping your foot in a pillow—but one that’s so super-light that you forget it’s there.” This, of course, piqued our interest.

So there are two parts to HOVR. The first is the midsole that’s made from innovative foaming compounds for incredible cushioning and shock absorption. The second part is the ‘energy web,’ which is a comprehensive mesh web that contains the cushioning core, helping to maintain the midsole’s shape, delivering strong responsiveness and energy return. The foaming compound and energy web work together to keep your legs fresh for the road ahead.

hovr with incredible cushioning and shock absorption

HOVR technology is found in Under Armour’s new Phantom running shoes designed with a moulded interior, super-plush knit collar and a breathable micro thread upper that dries fast.

Beyond HOVR are all the staples you would expect from a pair of UA running shoes like a 3D moulded midfoot panel with laser perforations to increase ventilation and a knit ankle collar for a snug, bootie-like fit. The External heel counter creates stable support, and the full rubber outsole features unique knobbed texture for elevated traction & durability.

hovr knit ankle collar provides snug bootie like fit

They sure do sound impressive, but honestly, we’re still caught up on the idea of wrapping our feet in pillows. You can grab a pair from Under Armour stores, online and Rebel Sport.

In related footwear news, Nike and ACRONYM team up for the future of VaporMax. Plus J. Crew and New Balance unleash 998 National Park sneakers inspired by the landscapes of Crater Lake and Death Valley.

Check it out

hovr phantom with full rubbe

under armour hovr phantom available now

 external heel counter that creates stable support

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