Under Armour has rolled out its new comfort footwear technology called HOVR that the sports label says is \u201cliterally like wrapping your foot in a pillow\u2014but one that\u2019s so super-light that you forget it\u2019s there.\u201d This, of course, piqued our interest.\r\n\r\nSo there are two parts to HOVR. The first is the midsole that\u2019s made from innovative foaming compounds for incredible cushioning and shock absorption. The second part is the \u2018energy web,\u2019 which is a comprehensive mesh web that contains the cushioning core, helping to maintain the midsole\u2019s shape, delivering strong responsiveness and energy return. The foaming compound and energy web work together to keep your legs fresh for the road ahead.\r\n\r\n\r\n\r\nHOVR technology is found in Under Armour\u2019s new Phantom running shoes designed with a moulded interior, super-plush knit collar and a breathable micro thread upper that dries fast.\r\n\r\nBeyond HOVR are all the staples you would expect from a pair of UA running shoes like a 3D moulded midfoot panel with laser perforations to increase ventilation and a knit ankle collar for a snug, bootie-like fit. The External heel counter creates stable support, and the full rubber outsole features unique knobbed texture for elevated traction & durability.\r\n\r\n\r\n\r\nThey sure do sound impressive, but honestly, we\u2019re still caught up on the idea of wrapping our feet in pillows. You can grab a pair from Under Armour stores, online and Rebel Sport.\r\n\r\nIn related footwear news, Nike and ACRONYM team up for the future of VaporMax. Plus J. Crew and New Balance unleash 998 National Park sneakers inspired by the landscapes of Crater Lake and Death Valley.\r\nCheck it out\r\n\r\n\r\n\r\n\r\n\r\n\r\nHave you subscribed to Man of Many? You can also follow us on Facebook, Twitter, Instagram, and YouTube.