The Critical Slide is a very cool Aussie brand, and luckily for their fans they have recently come out with a new collection for the Summer with their campaign titled ‘Hotel Particular.’ Since their launch in 2009, The Critical Slide Society have established and grown a community, united by a love of creativity and surfing. The brand was started as a blog which compiled art, stories and cool surfing images. This slowly turned into a brand when founders Sam Coombes and Jim Mitchell started to develop board shorts and tees in a seaside village on the Central Coast of NSW. That is where we are today – a bunch of enthusiasts who started from the ground floor and have turned their passion into an excellent product.
Featuring some very nice wetsuits, shirts and board shorts, The Critical Slide has you well covered, and well styled, to stay cool in the heat this season.