The Iconic Launch their Menswear Designer Collection for SS18

This season's must-have trends at your fingertips.

The Iconic did it again, and not a day too soon or a day too late either. Today, Friday the 31st of August marks not only the last day of Winter, but it also means SS18 fashion is here, and if The Iconic’s designer brand launch is anything to go by, it is going to be one hot Summer. Last night, in a spectacular affair at Lunatiques in Sydney, the online fashion retail giant showcased all the latest trends and must-haves that we can look forward to seeing over the next few months including both Australian and International designers such as Boss, Oliver Spencer, Norse Projects, Ralph Lauren and Paul Smith.

Head of menswear at The Iconic, Tom Simpson, gave us some of his secret style tips for the upcoming SS18 season. According to Simpson, this season will see trends flipping five ways, and the great thing is, all the different styles can be weaved in together to create a unique look or worn alone.

Here are the five must-have trends for this season according to Tom:

Underachievers – Inspired by the 90’s grunge scene, this look is all about the looser pant silhouette in heavier fabrications paired with low profile sneakers and statement socks.

Lost Paradise – Moving on from the floral trend this look is all about tropical prints with garments emblazoned with palm leaves and psychotropical palettes inspired by lush tropical landscapes.

Street is the New Couture – This trend is all about meshing contemporary menswear and sportswear with retro logos and overt branding taking centre stage.

Into the Blue – Fabric is key for this trend; relaxed linens that will breathe and fade with wear are paired with vertical stripes and pastel oxfords, relishing in the informality of summer.

Clean Slate – Even within the formal tailoring world, it’s all about an informality this season – suit pants will take on a wider silhouette and earthy tones will pair with indigos and greys to keep a more tailored look.

To check out some of these trending pieces, head on over to The Iconic to find and curate your own season style. Better yet, they offer same day delivery options that are free with orders above $50.

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