Tissot is the First Official Timekeeper of the NBA

TISSOT recently announced their global partnership with the National Basketball Association (NBA) which includes the Women’s National Basketball Association and the NBA Development League. This marks the first Official Timekeeping partnership for TISSOT with a major North American sports league and the largest partnership in the company’s history. They will work with the NBA to develop a state-of-the-art integrated timing system that will be implemented across all 29 NBA arenas in the beginning of the 2016-2017 NBA season. Additionally, the watch company will receive global league licensing rights for timepieces, watches, clocks, and watch accessories for all NBA teams. TISSOT will provide support for the partnership at its retail stores around the world.

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