Two of the nations favourite brands, Volley Australia and Victoria Bitter, have joined forces once again to provide the perfect kit for all your Summer shenanigans. Off the back of last years incredibly popular launch, VB Volley 2.0 is set to drop on the 4th of October, quenching the demand from piss cutting legends across the country. With the first edition selling out in days, the collaboration has expanded its offering with three new sneaker styles and accessories emblazoned with the logos of both brands. So next time you pick up a slab of the Very Best, make sure you have the outfit to match.
In the latest limited-edition capsule, Volley’s iconic Heritage High silhouette has returned in a new black colourway, joined by Heritage Low in both black and white. The sneakers feature the original rubber sole design created with a durable ribbed canvas upper, custom metal eyelets, printed VB logo’s and are 100% animal-free. If you want to dress in full uniform, the VB Volley 2.0 collection also includes a number of must-have accessories: the Mid Sock in black or white and a new wide brim Third Man Hat in green, black and crisp white. Whether it’s casual Friday on the tools or your scoring runs in the backyard on a hot Summer’s day, enjoy an arvo bevvy in a wide range of fitting attire.
The backstory behind this holy alliance began last year as an April Fool’s joke on Instagram when Volley announced the ‘Ultimate Shoey’. After the stunt went viral, the top brass at VB and Volley were blown away and eventually brought the idea to life in late 2020. A partnership worthy of a standing ovation at the MCG, General Manager of Volley Australia, John Szwede explained the significance of this collaboration and what it means for the brand.
“We are honoured to have established a long-standing and genuine partnership with one of the oldest brands in Australia. It means everything to have an alignment with an iconic brand like Victoria Bitter and Volley Australia is grateful to the brand for embracing such an idea. This collaboration brought about our most successful online sale date in history, with the first release selling out in a matter of days. We are excited for the collaboration to continue as we feel both brands’ customers find comfort in the nostalgia of the VB Volley range.”
Victoria Bitter’s Marketing Director, Hayden Turner, also said “The VB and Volley collaboration resonated so well with our VB drinkers last year that we knew there was an opportunity to keep working with such a like-minded and iconic brand. We’re really happy to build on the launch of last year’s range with the VB Volley 2.0 and hope that our drinkers enjoy knocking off in them.”
Products & RRPs
● Heritage High Sneaker – Black – RRP $84.99
● Heritage Low Sneaker – Black – RRP $74.99
● Heritage Low Sneaker – White – RRP $74.99
● Mid Sock – Black – RRP $19.99
● Third Man Hat – Green – RRP $39.99
● Third Man Hat – White – RRP $39.99
● Third Man Hat – Black – RRP $39.99