Victoria Bitter’s new line of Big Cold Gear Clothing ascribes to the distillery’s philosophy that “a hard-earned thirst needs big cold gear, and the best cold gear is here.” The line of clothes matches up with the green and black of the Victoria Bitter label. You can pick up a pair of jumpers (in green and black), a pastel-pink T-shirt, and a black beanie. Each item of clothing includes the Aussie beer brand’s logo.
The beer brand’s jump into the attire world comes in response to a demand from customers, explains Marketing and Sponsorship Manager Hugh Jellie. “VB has a unique place in Aussie culture and is loved by people across the country,” said Jellie. “But it’s clear that people who love VB have a hard-earned thirst for more than just the beer. They want to do more than drink their favourite beer brand, they want to wear it too, and from today they can.”
The merchandise is available on the company’s online store, the Big Cold Store. The store will work on a rotation of different designs, so make sure to check back often.