The Anicorn NASA Watch was limited to just 60 examples, and they sold all 60 in just one minute. The watch was a collaboration between NASA and Hong Kong-based watchmaker and design company Anicorn. The partnership marked the 60th anniversary of NASA’s founding, and marked yet another collaboration between NASA and private companies, Heron Preston and Mercer Amsterdam being two previous partners.
The Anicorn NASA Watch featured a Miyota 9015 mechanism that drove several rotating discs. Rather than the traditional hour, minute, and second hand, the plates rotate to show the time. The case, which was made of 316L Stainless Steel, was coated in white ceramic courtesy of Cerakote.
The back also features a display window to show the mechanism. Both the window on the back and the glass on the front were made of a Sapphire-coating reinforced Plexiglass. The white textile strap was embroidered with NASA’s logo as well as GPS coordinates for the Kennedy Space Center in Florida. Each watch was individually numbered and came with a metal warranty plate that also noted that the watch was “Designed on Earth!”