Bulova Got it Right the First Time with the Computron

Ah, the 1970s, back when burgeoning technology inspired so many designs and products with the growing vision of what the future would look like. Some things were so completely off that they are little more than laughable today. Others struck on a design that is not only applicable but also still cool.

The Bulova Computron is one such design. The Computron had a rectangular case that was slightly trapezoidal and featured an angled LED display that allowed you to see the time. The watch was dubbed a driver as the display was meant to make it easier to see the time when driving. At this year’s Baselworld, Bulova reintroduced the design, adding the Computron their Archive Series.

The reintroduced Computron comes with either red or blue LED display and uses a quartz movement. You can also choose between a metal bracelet, either steel or gold plate, or a rubber strap, which comes in black. The Computron has a two-year battery life. If this truly is a reissue of the original, then the case will measure 30mm wide by 40mm long. Just like the original, the glass of the watch also features a quartz crystal symbol and the right side of the watch features a push button crown. When you do activate the button, you’ll rotate through hours and minutes, seconds, date, day, and dual time zone.

The Computron will sell for USD$395 for the gold plated or USD$295 for the steel or rubber versions.

Check it out