Apple Watches can do everything. You can use one to track your blood pressure or unlock your car. You can use it to pay when you’re shopping or even to order a pizza. But as fans of traditional mechanical watches, we have to ask – where’s the elegance? Where’s the extravagance? You can’t flex with an Apple Watch the way you can with a Rolex Daytona and there’s no smartwatch that catches the eye like James Bond’s Omega Seamaster. Well, that was until the Swedish luxury tech accessory brand Golden Concept announced its outrageous new diamond-encrusted Apple Watch case – the most expensive in the world.
You read that correctly, these are the first and only Apple Watch cases decorated with real diamonds, and if you have $15,000 spare you can grab one. But be quick as there are only 7 of these spectacular cases available, each housing 443 diamonds. Based in Stockholm, Golden Concept is a world leader when it comes to crafting exclusive and ultra-high-quality cases for Apple products, but this new release had even its biggest fans doing a double take.
So what’s all the fuss about? Quite simply, it’s the diamonds. For a start, each watch case has nearly five hundred of them and they take a week to set and hand finish. And these are exceptional E colour grade diamonds – this is the second-highest colour grade, meaning they have exceptional clarity and colourlessness. They are set into a case carved from a single block of solid titanium, a metal both stronger and lighter than the stainless steel more commonly used for watch cases.
The result is a stunning design and the select buyers can have a case created for an Apple Watch 7 or opt to preorder one for the upcoming Series 8. In addition, each watch can be personalized with an engraving on the case back and, in a nice touch, the Golden Concept watches also come with a customised strap fashioned from high-performance fluoroelastomer. This is a famously durable material that is also resistant to changing temperatures making it ideal for sports use.
Yes, the price of the Diamond Edition case is insane, but we’re sure that buyers are going to love the opulence regardless. These Apple watches are neither sensible nor utilitarian. Instead, they’re over the top and excessive – ideal if you like your tech to be something to flaunt.