Fitbit Launches ‘Ionic’ the Ultimate Health and Fitness Smartwatch

Fitbit’s range of wearables is elevated to the next level through the introduction of its first smartwatch – the Fitbit Ionic. Ionic builds on Fitbit’s health and fitness expertise with a new relative SpO2 sensor, industry-leading GPS tracking, on-device dynamic workouts and improved heart rate tracking.

Leave the phone behind and automatically track your run with the new Run Detect feature that kicks in GPS tracking – just step out the door and go; see real-time pace and distance, as well as elevation climbed, split times, and a map of your walk, run or ride in the Fitbit app.

fitbit smartwatch water resistance

The relative SpO2 sensor estimates blood oxygen for tracking important new indicators about your health, such as sleep apnea. Ionic also has an enhanced PurePulse heart rate tracker with greater accuracy during exercises like cycling and swimming. Measure calorie burn, see real-time heart rate zones for optimised intensity and track resting heart rate 24/7.

Beginners and experienced athletes can benefit from Personal trainer with Fitbit Coach: Access dynamic, on-device workouts that adapt based on the feedback you provide on your wrist, or listen to expert-designed running and walking Audio Coaching sessions to increase endurance, speed, and form on your schedule.

Ionic runs on Fitbit OS, the new operating system for smartwatches that will be regularly updated to add new experiences. This includes the launch of the Fitbit App Gallery, where you can select the apps and clock faces that appeal to you, so you’re always armed with the information you want most, in a way that reflects your own needs and style.

wearing in hand fitbit smartwatch swimming

As Fitbit’s first device designed fully in-house, Ionic features new processes and materials that improve weight, fit, durability, breathability and daily wear – resulting in a remarkably lightweight, ergonomic design. Ionic is built with an easy-to-read coloured, spherical glass touchscreen with crisp graphics and amplified brightness for reading stats anywhere, anytime. Ionic comes in a range of styles and colours with interchangeable Classic, Sport, and Horween leather accessories so it can seamlessly transition from work to a workout or a night out. Ionic is also water resistant up to 50m.

fitbit smartwatch playing baseball

Ionic is packaged with the essential smart features like contactless payments, onboard music, smart notifications, plus all the core Fitbit features you love, like 4+ day battery life. Fitbit’s most advanced device to date offers personal, actionable guidance to motivate you to reach your goals – all while keeping you connected with apps and notifications, no matter what smartphone you have. Ionic? More like Iconic!

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