In celebration of G-Shock’s 35th anniversary, the legendary watch brand collaborates with the planet’s most successful virtual act, Gorillaz. The partnership brings together two world-class, innovative and renowned entities to offer a classic style redefined once again with a twist.
We’re not exactly sure what the collaboration will be beyond a series of animated shorts. Episode 1 is available now. The minute-long video features Kikuo Ibe, the Father of G-Shock, enlisting the Gorillaz to go intergalactic for some reason. Episodes 2 and 3 are expected soon. Watch this space.
In the meantime, G-Shock’s anniversary celebrations continue with the first batch of all-metal men’s 5000 model wristwatches.