Hublot released its first smartwatch the Patek Philippe’s Most Sought-After Watch Gets the Tiffany Treatment to coincide with the FIFA World Cup, and now the Swiss watchmaker has released its next smartwatch in the form of the Big Bang e. You don’t have to love football to appreciate this one.
Big Bang e successfully transfers Hublot’s traditional timepiece expertise into a digital environment. The Big Bang e is available in a 42 mm case, made from the buyer’s choice of titanium or ceramic.
The hour numerals are permanent features underneath the scratch-proof sapphire crystal, which is covered with an AMOLED high definition touchscreen. The rotary crown with integrated pusher is used to activate the smart functions powered by Google OS.
Beyond the classic “Time Only” analogue function, the Big Bang e features exclusive displays, such as a Perpetual Calendar with moon phase or a second GMT time zone. Even with its digital capabilities, Hublot guarantees the watch is water-resistant to a depth of 30 metres. The wearer can also access notifications and messages from social media, apps on Google Play, fast answers with Google Assistant, and make payments with Google Pay.
The first edition of the Big Bang e is part of the #HublotLovesArt movement: featuring a series of eight dials stemming from the imagination of storytelling artist Marc Ferrero. Every three hours, the dial changes colour, meaning eight creations are displayed in sequence over a 24-hour period. Each of these is based on a specific colour: Happy Yellow, Magic Blue, Orange Dynamite, All White, Lucky Green, Magic Red, Rainbow Spirit and Black Magic.
The Hublot Big Bang e is available now. The Titanium model is priced at AUD $7,200 while the Black Ceramic version goes for AUD $8,100.