Skip To Main Content

Every product is carefully selected by our editors and experts. If you buy from a link, we may earn a commission. Learn more. For more information on how we test products, click here.

Reinvention edition banner 1180x90
Reinvention edition banner 778x150
IWC Big Pilot Dustin Martin

IWC X Dustin Martin Limited Edition “Kennedy” Watch Goes Up for Auction


Whether you’re a Tiger fanatic, watch collector, or bender king, IWC’s one-of-a-kind timepiece celebrating the life of Richmond champion Dustin Martin will get your horological juices flowing. In partnership with luxury retailer Kennedy, the custom Big Pilot will be auctioned off to raise money for the Australian Childhood Foundation, a worthy organization.

IWC X Dustin Martin Limited Edition Key Product Specs:

  • Model: IWC Big Pilot’s Watch Edition “Kennedy” (ref IW501904)
  • Case Size: 48.6mm
  • Case Material: Black ceramic, blasted for a contemporary finish
  • Dial: Black with unique yellow hands and indices to represent Richmond’s club colours
  • Strap: Black calfskin with a blasted stainless steel folding clasp
  • Movement: IWC-manufactured 51111 Calibre with Pellaton automatic winding system
  • Power Reserve: 7 days, indicated on the dial
  • Special Features:
    • Titanium case back with a unique engraving celebrating Dustin Martin
    • Soft-iron inner case for protection against magnetic fields
    • Sapphire glass with an anti-reflective coating on both sides
    • Central hacking seconds for precise time setting
  • Purpose: It was created in collaboration with luxury retailer Kennedy to celebrate Dustin Martin. All auction proceeds were donated to the Australian Childhood Foundation.
IWC Big Pilot Dustin Martin
Image: Kennedy

The colourway will please both the Tiger faithful and luxury watch enthusiasts. The new dial and hands are in a beautiful, striking yellow to reflect the Richmond colours. Staying true to the big pilot expression, it features a 48mm black ceramic case that sits prominently on the wrist. The unique piece also comes equipped with a titanium case back with a personal engraving, paying tribute to Kennedy and the Brownlow Medalist.

Not only a pretty face, the timepiece includes notable movement specifications. Possessing a 7-day power reserve, the 5111 Calibre features IWC’s proprietary Pellaton automatic winding mechanism and a soft-iron inner case for protection against magnetic fields.

IWC Big Pilot Dustin Martin
Image: Kennedy

“The Kennedy + Martin collaboration will help us to reach children in need of vital support”, Australian Childhood Foundation’s CEO Dr Joe Tucci said.” Thanks to the generous contributions like that of the Kennedy + Martin campaign, we can ensure that children who need us can access the exceptional supports they require to begin healing”.

The Kennedy + Dustin Martin Collaboration

Kennedy, Australia’s leading luxury watch retailer, teamed up with AFL superstar Dustin Martin to curate a selection of timepieces that embody Martin’s boldness and elegance, both on the field and off. This partnership highlighted Martin’s remarkable career and personal style through brands like Panerai, Piaget, IWC Schaffhausen, and Jaeger-LeCoultre, each reflecting different facets of his personality. The highlight of this collaboration was the bespoke IWC Big Pilot’s Watch, designed in the Richmond Tigers’ colours as a tribute to Martin’s legacy and auctioned to benefit the Australian Childhood Foundation, demonstrating the impactful blend of sports, luxury, and philanthropy.

If you’re a mad footy fan, this unique timepiece from IWC could be the perfect addition to your collection. For those interested, online bidding will be available until December 8 at 8.30 pm AEST, with a minimum reserve set for AU$20,000. Jump on the Kennedy website right now to register for budding.

Discover the IWC X Dustin Watch

Alternatives to the IWC Dustin Martin Watch

  • Panerai Submersible BMG-Tech 47mm: This robust diver’s watch is made with Bulk Metallic Glass (BMG), which provides exceptional durability and corrosion resistance. It is perfect for those who admire sports stars like Dustin Martin’s physical and technical prowess.
  • Jaeger-LeCoultre Polaris Chronograph: With its sophisticated design and rugged appeal, this watch is suitable for individuals who value tradition and innovation, echoing the unique talents of an AFL champion.
  • Piaget Polo: A luxury sports watch that combines elegance and performance, reflecting the dynamic lifestyle of an athlete with its water resistance and durable design.
  • Rolex Daytona: A timeless choice for watch collectors and sports enthusiasts alike, known for its precision and iconic status. The Daytona is a watch that complements the competitive spirit of the AFL.
  • Audemars Piguet Royal Oak Offshore: This watch series, like the IWC Big Pilot, is renowned for its bold design and functionality, making it a favourite among those who appreciate craftsmanship and sportsmanship.
  • Omega Speedmaster Professional Moonwatch: Known for its historical significance and timeless design, the Speedmaster is an excellent alternative for collectors looking to own a horological history with a compelling story like Dustin Martin’s career.
IWC Big Pilot Dustin Martin
Image: Kennedy
IWC Big Pilot Dustin Martin
Image: Kennedy

You’ll also love:
Seiko’s Past and Present Viewed Through Limited Edition Watches Inspired by Ginza
Astronic’s Premium Watches are Inspired by Air Fighters
10 Best Cushion Case Watches