Jaeger-LeCoultre Opens First-Ever Melbourne Boutique

Welcome to the home of Jaeger-LeCoultre in Melbourne, Australia. Situated at 86 Collins Street, this brand new boutique marks the beginning of a revolutionary new concept for the brand’s retail vision. Taking over 50sqm of store space, this new venue will play host to the Maison’s first virtual boutique.

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Jaeger-LeCoultre Melbourne Boutique

At the Parisian end of Melbourne’s iconic Collins Street, Jaeger-LeCoultre delivers craftsmanship and fine watchmaking excellence from inside its world-first virtual boutique. Softly opening its doors in July 2020, CEO Catherine Rénier is “delighted to extend the presence of Jaeger-LeCoultre in Australia with our first boutique in Melbourne.”

“From the Vallée de Joux in Switzerland to the Australian landscapes, Jaeger-LeCoultre feels a strong connection with the local communities and lifestyle; a balance of style, nature, and creativity.” This new boutique will provide Jaeger-LeCoultre clients with a unique and exclusive experience, offering up some of the Grande Maison’s finest complications, icons, and core models.

“Marking a significant milestone for the Maison,” according to Australian & New Zealand country manager, it also marks the release of the new Master Grande Tradition Grande Complication. Combining two of horology’s most romantic yet technically challenging complications – a minute repeater and a sidereal calendar display – Jaeger-LeCoultre reaffirms it’s mastery of this artistic craft.

Inspired by the Grande Maison’s iconic 1968 Memovox Polaris, the Master Grande Tradition Grande Complication is made for the urban explorer. The man who ventures out with no real destination in mind. Offering two unique timepieces, the Jaeger-LeCoultre Polaris collection exudes a sporting character, complete with the signature elegance of the Grande Maison.

Check it out

Jaeger-LeCoultre Melbourne(3)

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