Still riding high off the success of their previous partnership with Watches & Wonders, MR PORTER have just rolled out a new multi-tiered customer campaign. Celebrating horological excellence in every possible form, the luxury retail hub is definitely bringing the goods. In addition to an exclusive microsite, global offline activity, original content, comprehensive reviews, and more, they’ll showcase one novelty from each of the 11 participating watch brands (see full list below).
The partnership between MR PORTER (and NET-A-PORTER) and Watches & Wonders kicked off last year as a response to the ongoing pandemic. It continued into April of 2021 and now unfolds with this latest chapter. Already synonymous with top-shelf customer service and best-in-class luxury goods, the global hub prove themselves once again as an ideal collaborator.
As part of the new campaign, MR PORTER have launched a dedicated microsite for their loyal EIPs, where one can find immersive original content and novelty education. EIPs will likewise have access to exclusive in-person one-to-one shopping appointments in New York, London, and Hong Kong. Just a reminder: EIP stands for Extremely Important Person and they’re some of the site’s biggest spenders.
Even if you’re not an EIP, there’s still plenty of great stuff coming your way. On MR PORTER’s The Journal (and NET-A-PORTER’s PORTER), you’ll discover in-depth reviews of both novelty releases and industry trends. Interactive Instagram Rooms and Clubhouse live talks also make up part of the campaign, shining a light on industry talent and brand ambassadors.
What about the freaking watches?! All the true collectors and enthusiasts might be asking. Fret not because MR PORTER will showcase one novelty along with iconic timepieces from each of these 11 participating brands:
- Baume & Mercier
- H.Moser & Cie.
- IWC Schaffhausen
- Roger Dubuis
- Vacheron Constantin
Our Top 5 Picks
Our love of watches is no secret and so it’s only natural that we scoped the latest selection. Here are five personal faves:
JAEGER-LECOULTRE Master Ultra Thin Moon Automatic 39mm Stainless Steel and Alligator Watch, Ref. No. Q1368480
This minimalist stunner places rhodium-plated stainless steel dauphine markers and a moon-phase window upon its otherwise monochromatic sunray-brushed blue dial. It’s an instant classic for those who love eye-catching and unfussy dress watches.
VACHERON CONSTANTIN Overseas Perpetual Calendar Ultra-Thin Automatic 41.5mm 18-Karat White Gold Watch, Ref. No. 4300V/120G-B945
Vacheron Constantin packed this ultra-thin watch full of glorious functionality and detail. It all seamlessly harmonises within a pristine case of 18-karat white gold.
ROGER DUBUIS Excalibur Cobalt Blue Limited Edition Flying Tourbillon Hand-Wound 42mm CarTech Micro-Melt BioDur CCMTM and Leather Watch, Ref. No. DBEX0838
We knew we were in for something unique as soon as we saw the words “Roger Dubuis” and this limited edition piece doesn’t disappoint. Behold its unmistakable skeleton dial, which delivers supreme intricacy and kinetic visual engagement.
PIAGET Polo Skeleton Automatic 42mm 18-Karat White Gold, Alligator and Diamond Watch, Ref. No. G0A46010
Here we have another avant-garde watch of impeccable distinction, this one coming from Piaget. Its skeleton dial and diamond-studded case of 18-karat white gold generate a perfect balance between premium luxury and pure experimentation.
IWC SCHAFFHAUSEN Pilot’s Blue Angels II Limited Edition Automatic Chronograph 44.5mm Ceramic and Textile Watch, Ref. No. IW389109
With its striking colour, bold 44.5mm case, Blue Angels emblem, and Arabic numerals, IWC’s latest pilot goes big in every which direction. The Swiss-made watch features a ceramic case along with a blue rubber and textile strap, amongst other glorious things.
“MR PORTER and NET-A-PORTER’s commitment to uniquely showcasing the world’s most desirable Maisons alongside cutting-edge fashion and style, engaging original content, and convenient delivery to our customers door through the click of a button or their dedicated personal shopper, is what continues to set us apart,” said Mr. Dominic Weir, Managing Director of Fine Watches & Jewellery.
He added, “The digital ecosystem for purchasing a watch is consistently evolving, bringing great innovation and opportunity with it. Through dedicated campaigns and partnerships such as with Watches & Wonders, allow us to create a crucial and highly-valued two-way dialogue with our global customers across all our digital platforms.”
MR PORTER’s latest customer campaign is now underway. Hit them up and spoil yourself.