DJ and producer Steve Aoki joins the Diesel brand as its new watch ambassador for 2019. To kick off the collaboration, Steve is the face of Diesel’s first transparency watch collection, which is available this month.
Drawn from the indigo colour of jeans, blue transparency is the natural choice for Diesel, a brand rooted in denim culture. The new watch styles display vintage cream pops on dials, inspired by denim stitching. The cases and straps are transparent, fading from blue to crystal clear. Each watch has a large dial, along with grey colouring and is made from stainless steel.
“I have to manage, maximise and master my days, and that’s why I connect so well with Diesel watches,” says Steve Aoki. “I am all about embracing passions and challenging convention, and that’s exactly what Diesel represents. I am thankful the brand is providing me with a platform to further express my personal style and globally represent the brand.”
Aoki has been a disruptive force in music and fashion for more than twenty years. Thanks to his relentless work ethic and creative attitude, today, Aoki is celebrated as one of the most prominent DJ/producers in the world.
“Steve never stops! He’s always on the move in a very experimental way, which is something very close to the attitude of Diesel,” says Andrea Rosso, creative director, Diesel licenses. “His style and his sense of aesthetic perfectly match the design and the clashing features of this watch, together with its new futuristic approach based on transparency. We’re very happy to have him on board.”