Last year, TAG Heuer celebrated the 50th Anniversary of their iconic Monaco with a handful of special-edition releases. That kicked off a new chapter in the collection’s ongoing legacy and one that continues with three new models. Each one is powered by the brand’s in-house manufacture movement—better known as Calibre Heuer 02—while two of them feature new metallic bracelets. Injecting timeless heritage with a modern punch, they prove once again that some things truly never go out of style.
The new Monacos are presented with either a black sunray-finished dial or a blue sunray-finished dial. Both models are offered on a stainless-steel bracelet while the black dial variant is also available with a black leather strap. True to the collection’s iconography, each watch features a square-shaped case, square counters at the 3 and 9 o’clock positions, and a red central chronograph hand.
Flip the watch over and peer through an exhibition window of sapphire crystal to behold Calibre Heuer 02 in action. The brand’s latest in-house manufacture movement, it delivers a power reserve of 80 hours and dials up the technology factor on the Monaco range. A central theme remains clear: that TAG Heuer intends to improve on the mechanics or make subtle changes while staying completely faithful to the collection’s lasting design language.
Speaking of subtle changes, this will mark the first time in nearly two decades that TAG Heuer Monacos are offered on metal bracelets. For inspiration, the designers explored archive pieces at the TAG Heuer Museum in La Chaux-de-Fonds, landing on the H-shaped bracelet used in early 1970s models.
Redesigned to meet contemporary standards of comfort, the new metal bracelet is slightly wider at the lugs so as to better carry the watch head. It also tapers around the wrist for improved ergonomics. Engraved upon the butterfly clasp is the TAG Heuer shield, representing yet another subtle touch-up. Once again, we can see the Swiss brand striking a deft balance between retro allure and modern finesse.
“The bracelet is particularly important for any wristwatch—without a good bracelet, the timepiece lacks desirability. For the new Monaco timepieces, we have alluded to its brilliant past with a familiar design and colour while reinforcing that the collection is moving forward with innovative new technology,” said TAG Heuer’s Heritage Director, Catherine Eberlé-Devaux.
Each new Monaco hosts a 39mm case of polished and fine-brushed stainless steel, bevelled and domed sapphire crystal, and a sapphire crystal caseback. The classic dial face employs two chronograph counters and a permanent second indicator, along with a date display at 6 o’clock. Additional dial features include Rhodium-plated markers and a white Super-LumiNova Red lacquered central hand. The black dial model is offered on either a metal bracelet or black leather strap; it will be available starting late October. The blue dial model is offered on a metal bracelet and will be available next year.
Even after five decades, the TAG Heuer Monaco continues to turn heads. To glimpse upon the square-shaped case and signature dial face of each model is to picture yourself at a swanky affair or legendary racing event. The setting can be years ago or years from now—that’s the enduring quality of this bold and brilliant series. Of course, you don’t have to go anywhere or imagine anything to appreciate the premium quality, advanced mechanics, and ageless aesthetic of these incredible timepieces. You just have to be a man of great taste.