Timex Command Shock Watches can “take a licking and keep on ticking.” Starting in the 1950s, Timex ran an advertising campaign promising that their watches could be put through just about anything and they’d continue working—a campaign characterized by the rhyme, “take a licking and keep on ticking.” The ads featured torture tests that included New York Yankee Legend Mickey Mantle hitting a fastball with a bat that had a Timex wrapped around it. The tests were even performed on TV ads where the watch was subjected to washing machines, outboard motors, and even the bow of a speedboat.
Timex is returning to those days of ultra-tough performance with their Command Shock Watches. The 54mm watch comes housed in a polyurethane and metal casing that protects the watch from trauma. The watch is also waterproof up to 328 feet. The large plexiglass display features a 24 hour timer, day and date, and a 100-hour chronograph that has lap and split times. Youc an also set a vibrating alarm for silent updates. The watch also has a hydration alarm to remind you to drink water. Night visibility is accomplished with Timex’s Indiglo. You can pick up the watch in white, high-visibility yellow, blue, and desert camo.
The Timex Command Shock Waves don’t need to be put through any torture tests—Timex has already proven they can take a licking and keep on ticking.