Watchmaker IWC Schaffhausen Opens First Australian Boutique in Melbourne
Here’s another reason for Sydneysiders to be jealous: Swiss watch manufacturer IWC Schaffhausen opens its first Australian store…in Melbourne. Located at 360 Collins Street, IWC’s boutique store is set to make quite a statement within Melbourne’s renowned luxury shopping destination.
“Selecting Collins Street in Melbourne as a location for our first IWC Schaffhausen Boutique in Australia was a logical decision,” says Florian Gutsmiedl, Brand Director of IWC Schaffhausen for Australia and New Zealand.
“With a large number of leading luxury brands already established on this luxury shopping street and nearby arcades attracting many tourists, the location is culturally appealing for high-end shopping. With IWC Schaffhausen’s strong position in the Australian market, 360 Collins offers a home that truly reflects the status of the IWC brand.”
As one of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie, combining supreme precision with exclusive design. The Collins Street boutique captures the essence of IWC with its humble size and post-modern aesthetic. The IWC Schaffhausen Melbourne boutique store is now open.
In related news, IWC celebrated its 150th anniversary in 2017 and launched a unique commemorative Pallweber watch. Also, IWC Museum Curator David Seyffer explains why innovation can’t exist without nostalgia.