Here\u2019s another reason for Sydneysiders to be jealous: Swiss watch manufacturer IWC Schaffhausen opens its first Australian store\u2026in Melbourne. Located at 360 Collins Street, IWC\u2019s boutique store is set to make quite a statement within Melbourne\u2019s renowned luxury shopping destination.\r\n\r\n\u201cSelecting Collins Street in Melbourne as a location for our first IWC Schaffhausen Boutique in Australia was a logical decision,\u201d says Florian Gutsmiedl, Brand Director of IWC Schaffhausen for Australia and New Zealand.\r\n\r\n\u201cWith a large number of leading luxury brands already established on this luxury shopping street and nearby arcades attracting many tourists, the location is culturally appealing for high-end shopping. With IWC Schaffhausen\u2019s strong position in the Australian market, 360 Collins offers a home that truly reflects the status of the IWC brand.\u201d\r\n\r\n\r\n\r\nAs one of the world\u2019s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie, combining supreme precision with exclusive design. The Collins Street boutique captures the essence of IWC with its humble size and post-modern aesthetic. The IWC Schaffhausen Melbourne boutique store is now open.\r\n\r\nIn related news, IWC celebrated its 150th anniversary in 2017 and launched a unique commemorative Pallweber watch. Also, IWC Museum Curator David Seyffer explains why innovation can\u2019t exist without nostalgia.\r\nCheck it out\r\n\r\n\r\nHave you subscribed to Man of Many? You can also follow us on Facebook, Twitter, Instagram, and YouTube.