Have you ever actually sat back and thought about how your clothes are made?
You may be surprised to hear that the Fashion industry is estimated to be the third-largest global user of water. In a world where over 2 Billion people live in water-stressed areas, it is becoming more and more important that all our favourite fashion brands do their part in minimising water usage when putting together threads.
One company that is carrying their weight, and looking really good while doing it, is Outland Denim. Setting a new standard for social and environmentally sustainable production, Outland Denim uses state-of-the-art technology to rescue the water and energy used when putting together their products.
But this isn’t the only area social outcome that Outland Denim is pioneering. It all began back in 2008 when founders, Erica and James Bartle went to the cinema to see a movie. The movie was Taken, starring Liam Neeson.
You know the one, “I don’t have money. But what I do have are a very particular set of skills”. Well, the movie inspired James and Erica so much that a core pillar of Outland Denim was to assist with the training, employment, and career progression for women who have experienced, or are at risk of experiencing, sex trafficking.
This became the basis for Outland Denim. The drive towards environmental sustainability came as a natural evolution from the social mission that started it all.
It’s all rather heavy stuff, but the work that James and Erica do has established Outland Denim as one of the leading sustainable brands in fashion at the moment. So much so that celebrities across the world are recognising their threads, not only as damn fine pieces of denim but, as a movement towards sustainable and ethical fashion.
Including the crown prince of Hollywood, Leonardo Di Capri. A passionate environmentalist, Leo is also one of the most stylish men on the scene at the moment. If that doesn’t make you want to ditch your Levi’s and don a pair of the Outland Denim’s Dusty’s then I don’t know what will.
Oh, and did we mention that Prince Harry and the Duchess of Sussex are big fans too?