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There’s no doubt you’ve heard the name Ermenegildo Zegna. An entrepreneur and visionary whose name’s attached to one of the top fashion labels in the world, but one whose true spirit resides high in the Biella Alps, in Northern Italy. Established in 1993 with an area of 100 square kilometres, Oasi Zegna is a free-access natural territory with roots that date back to the 1930s when Ermenegildo Zegna planted over 500,000 trees in a bid to improve the welfare of the community by creating a tourist destination and natural park.
One hundred and ten years later and the territory is now a lifestyle getaway, winner of the prestigious FAI Fondo Ambiente Italiano (think heritage listed site), and inspiration for some of the best garments money can buy in the brands AW22 Oasi Cashmere Collection. Let’s take a closer look.
Zegna Oasi
The Project
While he was in the process of creating one of the best fashion labels on the planet (the Zegna Wool Mill was born on May 11th 1910) Ermenegildo Zegna began devoting himself to social and welfare work. The founder went ahead and planted over half a million trees in the hope of creating a real ‘green thought’ where relationships between man, mountain, culture and nature would be preserved for the benefit of generations to come – they were and are. Even after his death in 1966, Zegna left a lasting memory by way of the natural territory that would be recognised for decades to come.
The Forest
In 2020, Zegna launched the Zegna Forest Project, a multistage project that would safeguard the territory for another 110 years and build on the 50ha. Currently undergoing chapter three of the project, the role of selective felling, hauling, planting, and care is of utmost priority. In 2022, the Zegna Forest project is being extended to a new area of 18 hectares in the Stavello zone. After undertaking the clean-up phase, the team will begin planting over 8,000 new trees, mainly beech and silver fir, to increase the forest’s resilience, ecological functions and biodiversity.
Our Picks from Zegna’s Oasi Cashmere Collection
Image: Zegna
Oasi Cashmere Overshirt
Cashmere is one of the most luxurious materials in the world, it’s also one of the most sustainable. It goes without saying then that Zenga – a luxury fashion brand built around genuinely sustainable values – would look to utilise this material with an uncompromising approach. Seen here on the light Avio blue Oasi Cashmere overshirt, this piece carries this legacy of fine craftsmanship into a new era with an oversized fit that emphasises the luxe texture of fine cashmere, blurring the boundaries between dressing up and dressing down. Take this piece to the next level with the brands Made to Measure Service for ultimate fit and comfort.
Material: 100% Cashmere
Price: $4,175 AUD
Image: Zegna
Oasi Cashmere Crewneck
The grey mélange Oasi crewneck follows suit with a 100% cashmere construction that’s both sustainable and luxurious. You’d struggle to find a crewneck on the planet that has attention to detail like this one, we particularly love the ribbed trim highlights combine with the refined material to complete the classic look. As versatile a piece as there is, pair this crewneck with any trousers in the Zegna range and you’ll be on to a fashion winner.
Material: 100% Cashmere
Price: $2,185 AUD
Image: Zegna
Oasi Cashmere Hoodie
With a focus on lightweight, breathable cashmere, the Oasi Cashmere Hoodie is the perfect match for a man who looks to elevate this classic piece of sportswear. Pick from one of two colourways – our favourite is the ‘camel’ – and you’ll be oozing levels of uncompromised quality and softness. Taking advantage of soft cashmere is in Zegna’s DNA, an entirely vertically integrated textile production that ensures commitment to quality and innovation.
Material: 100% Cashmere
Price: $4,645 AUD
The items highlighted above are made from cashmere, one of the safest textile materials on earth and also one of the most sustainable. Zegna continues to follow the legacy of its founder who built the first Zegna wool mill in Oasi Zegna, with a mindset of entirely vertically integrated textile production. You can explore more pieces from the latest Zegna ready-to-wear collection via the link below.
