In collaboration with Hugo Boss
Fatherhood – the ultimate statement of what it is to be a man. As we approach Father’s Day (PSA: it’s this Sunday), we’ll all be looking for a way to thank our Dads for their courage, grit and manliness in having raised us. Sure, you could replace his broken “World’s Best Dad” coffee mug – your stroke of genius from last year – or even splash out and buy him another pair of socks (‘Aw cheers mate, you really can’t have enough of these’). This year, though, why not venture outside the tried-and-true to find a gift that truly celebrates your Dad for the unique, modern man he is.
Few things are more distinctive about a person than the way they smell. A fragrance is instantly noticeable in face-to-face conversations, and the choice of one’s scent tells you as much about a man as the clothes he wears. Buying a quality fragrance for Father’s Day gives your Dad a means of self-expression and lets him put his own signature stamp of confidence in personal interactions.
With its world premiere at Myer Pitt Street Sydney on 14th of August, BOSS BOTTLED INTENSE Eau de Parfum by Hugo Boss is an unapologetically masculine fragrance; the perfect gift for your Dad on Father’s Day. Building on the timeless profile of the range’s 2015 Eau de Toilette, this fortified fragrance features bolder woody base notes and orange blossom. The Eau de Parfum’s 14% higher concentration of essential oils than its predecessor makes for a more luxurious and longer-lasting scent; top notes of green orange blossom laced with crisp apple give way to a heart of geranium, cinnamon and clove spices, before arriving at precious base notes of sandalwood, cedar and vetiver wrapped in smooth vanilla.
So, rather than overloading your Dad’s tie-rack or buying him more beer than he can fit in the fridge this Sunday, give him the new BOSS BOTTLED INTENSE Eau de Parfum to make him feel like the fierce, determined man he’s raised you to be.
Complimentary engraving and gift wrapping service
While a fragrance like BOSS BOTTLED INTENSE Eau de Parfum will clearly speak for itself, Hugo Boss and Myer are also offering a complimentary engraving and gift wrapping service to personalise your Father’s Day gift. This exclusive shopping experience is available between the 1st and 3rd of September in store at Myer Pitt Street Sydney.