In collaboration with Hugo Boss\r\nFatherhood \u2013 the ultimate statement of what it is to be a man. As we approach Father\u2019s Day (PSA: it\u2019s this Sunday), we\u2019ll all be looking for a way to thank our Dads for their courage, grit and manliness in having raised us. Sure, you could replace his broken \u201cWorld\u2019s Best Dad\u201d coffee mug \u2013 your stroke of genius from last year \u2013 or even splash out and buy him another pair of socks (\u2018Aw cheers mate, you really can\u2019t have enough of these\u2019). This year, though, why not venture outside the tried-and-true to find a gift that truly celebrates your Dad for the unique, modern man he is.\r\n\r\nFew things are more distinctive about a person than the way they smell. A fragrance is instantly noticeable in face-to-face conversations, and the choice of one\u2019s scent tells you as much about a man as the clothes he wears. Buying a quality fragrance for Father\u2019s Day gives your Dad a means of self-expression and lets him put his own signature stamp of confidence in personal interactions.\r\n\r\n\r\n\r\nWith its world premiere at Myer Pitt Street Sydney on\u00a014th of August, BOSS BOTTLED INTENSE Eau de Parfum by Hugo Boss is an unapologetically masculine fragrance; the perfect gift for your Dad on Father\u2019s Day. Building on the timeless profile of the range\u2019s 2015 Eau de Toilette, this fortified fragrance features bolder woody base notes and orange blossom. The Eau de Parfum\u2019s 14% higher concentration of essential oils than its predecessor makes for a more luxurious and longer-lasting scent; top notes of green orange blossom laced with crisp apple give way to a heart of geranium, cinnamon and clove spices, before arriving at precious base notes of sandalwood, cedar and vetiver wrapped in smooth vanilla.\r\n\r\nSo, rather than overloading your Dad\u2019s tie-rack or buying him more beer than he can fit in the fridge this Sunday, give him the new BOSS BOTTLED INTENSE Eau de Parfum to make him feel like the fierce, determined man he\u2019s raised you to be.\r\n\r\nComplimentary engraving and gift wrapping service\r\nWhile a fragrance like BOSS BOTTLED INTENSE Eau de Parfum will clearly speak for itself, Hugo Boss and Myer are also offering a complimentary engraving and gift wrapping service to personalise your Father\u2019s Day gift. This exclusive shopping experience is available between the 1st and 3rd of September in store at Myer Pitt Street Sydney.