Luxury retailer\u00a0Ted Baker\u00a0is never short on creativity. That extends well beyond their stunning garb into the concepts behind each amazing campaign. Yes, there\u2019s some serious storyboarding going on in Ted Baker\u2019s marketing department!\r\n\r\nFor the\u00a0SS17 Collection, Ted Baker introduces us to the Bakers, a stylish new couple that just moved on to Tailor\u2019s Lane. The street is located in a surreal neighbourhood that\u2019s part Norman Rockwell, part\u00a0Desperate Housewives.\u00a0Lurking just beneath the picture perfect veneer of white-toothed smiles and Sunday barbecues is a community overly obsessed with appearances, to the point of rendering the pursuit of fashion practically lifeless. With the Bakers in town, that\u2019s all about to change.\r\n\r\nhttps:\/\/youtu.be\/RDftOtHd1-s\r\n\r\nIn\u00a0Keeping Up With The Bakers,\u00a0Ted Baker undermines the judgemental pretentions of a stuffy, image conscious community with a range of garb that\u2019s visually appealing but never without an approachable edge. The Bakers effortlessly upend societal norms by way of bright tones and laidback vibes, by extension capturing the modern fashion zeitgeist where true impressions are made when they aren\u2019t forced. However, that doesn\u2019t mean the competitive spirit isn\u2019t alive and well. The Bakers might be taking a relaxed approach, but they remain fully aware of the fact that each outfit they show off is slowly upstaging the neighbourhood and shredding a superficial, claustrophobic atmosphere to bits in the process.\r\n\r\n\r\n\r\nSince Ted Baker never goes halfway on their campaigns,\u00a0Keeping Up With the Bakers\u00a0is far more than just concept. Included in the marketing is a photographic backdrop lifted straight out of David Lynch\u2019s suburbia, where all the dark secrets remain painstakingly concealed by shiny green blades of glass and white picket fences. That\u2019s accompanied by theoretical TV episodes complete with Netflix ratings and cheeky loglines.\r\n\r\nThe result is a collection that radiates with a deeper sense of purpose, inviting you to not only partake with relish, but to furthermore eradicate the conformist expectations around you by way of unconventional colours, touchy-feely textures and details that exude creativity and approachability in equal measure\u2013all without losing your sense of humour of course.\r\n\r\n\r\nKKUMAR Leather derby brogues\r\nMade from premium Italian leather, the hand-finished\u00a0KKUMAR brogues\u00a0are the epitome of classic style with a perfect touch of visual flair. The stunning shoes are masterpieces of subtle detail with an embossed peacock feather patterned sole, a luxurious patina and brilliant wingtip detailing. Make like Mr. Baker and snag a pair immediately.\r\nQUINT Contrast leather satchel\r\nJust because you catch that morning commuter train like all the other corporate slaves, doesn\u2019t mean you can\u2019t do it with eye-catching style. Turn all the nearest heads by keeping the\u00a0QUINT Contrast Leather Satchel\u00a0by your side. This refined beauty is made from 100% Bovine leather and features smooth Polyester lining, buckle fastening, interior compartments and a premium contrast design.\r\n\r\n\r\nJORGE Floral cotton shirt\r\nFor a supreme example of how the Bakers are effortlessly creating such a stir amongst their stuffy neighbours, look no further than the\u00a0JORGE Floral Cotton Shirt. This refreshing, short-sleeved 100% cotton shirt combines breeziness and style with the utmost precision. The floral pattern emanates approachability and the modern fit means you\u2019ll never be the slightest bit uncomfortable even as you break from convention. Sit back, relax, and watch all the other men follow your lead. After all, just because you look laidback doesn\u2019t mean you\u2019re not slaying the competition.\r\n\r\n\r\nBUY IT HERE\r\n\r\nBUY IT HERE\r\n\r\nBUY IT HERE\r\n\r\nLAAVATO Linen-blend shirt\r\nHere we have a long-sleeve shirt as beautifully blue as those dreamy blue suburban skies. Featuring a cotton and linen blend, the\u00a0LAAVATO shirt\u00a0is yet another stunner that pairs approachability and fashion without missing a beat. You\u2019ll feel cooler just looking at this item, let alone wearing it.\r\nJASTELA Floral jacquard blazer\r\nWe can virtually guarantee the neighbours and the older guys at the office have never seen anything quite like the\u00a0JASTELA blazer. It screams style with a beautiful floral design, and begs to be touched thanks to a 100% Polyester shell. Let\u2019s just hope the desperate housewife next door can keep her hands to herself, Mr. Baker!\r\nDEBUT Textured Crew Neck Sweater\r\nWith ribbed detailing and a modern, textured finish, the\u00a0DEBUT Crew Neck Sweater\u00a0is the kind of garb you want to essentially wear at all hours. Like so many of the other entries in the SS17 collection, this long-sleeved winner practically demands to be felt between the fingertips of an overly flirtatious neighbour.\r\n\r\nBUY IT HERE\r\n\r\nBUY IT HERE\r\n\r\nBUY IT HERE\r\n\r\nPARRSHO Parrot print shorts\r\nNothing quite says breezy and dapper like a nice pair of tropic-themed\u00a0PARRSHO Parrot print shorts. But don\u2019t be fooled into thinking these are some below-the-waistline version of a Hawaiian shirt. The masterfully made cotton shorts flaunt amazing texture and printed images that are tasteful, not tacky. Wear them to the next barbecue and watch as all the men stop talking about the ball game and start asking where they can get themselves a pair.\r\n\r\n\r\nJORGE Floral Cotton shirt\r\nThere\u2019s gossip going around at the local country club house. All the ladies simply can\u2019t stop talking about Mr. Baker! There\u2019s just something so modern, approachable and charming about him. They can\u2019t place what it is exactly, but they just want to get to know him more. If only they knew his secret was the\u00a0JORGE Floral Cotton shirt\u00a0he wore at last week\u2019s picnic.\r\nDARTMOR Slim fit Oxford chinos\r\nKeep it simple and impressionable with the\u00a0DARTMOR Oxford chinos. They include the basics\u2013meaning four pockets, belt loops and both zip and button fastening\u2013but still manage to stand out from the pack thanks to a perfect slim fit and unmistakable light red colour. Infusing that slim fit with a little breathing room is the use of 3% Elastane.\r\n\r\n\r\nBUY IT HERE\r\n\r\nBUY IT HERE\r\n\r\nBUY IT HERE\r\n\r\nONSLOW Quilted bomber\r\nGet up close to the\u00a0ONSLOW bomber\u00a0and you\u2019ll notice a brilliant quilted design. Pair that with a baseball collar and plenty of pocket room and you\u2019ve got the best of form and function in one remarkable silhouette. Given all the newfound attention Mr. Baker\u2019s been getting, it\u2019s a surprise Mrs. Baker lets him out at all!\r\nPERSIM Embossed leather Derby shoes\r\nThe\u00a0PERSIM Derbys\u00a0are part of the Ted Baker Well Heeled collection and \u201cwell heeled\u201d is right. These breathtaking, embossed leather beauties tout a distinguished design that somehow remains elegant in spite of the fact that you could spot it from across the room.\r\n\r\nITALY Textured jersey blazer\r\nFormal gatherings were never the same after Mr. Baker showed up wearing the\u00a0ITALY Textured jersey blazer. Like so many other items from the SS17 collection, the single-breasted blazer is the perfect fusion of style, comfort and sociability. It makes those regular conformist blazers look downright inadequate by comparison.\r\n\r\nBUY IT HERE\r\n\r\nBUY IT HERE\r\n\r\nBUY IT HERE\r\n\r\n\r\nWord travels fast in small towns and the Bakers have everyone talking. Some of the locals are jealous, others curious. Whatever the reaction, it seems that nothing will be the same in suburbia, where the folks have never seen such an explosion of texture, colour and unforgettable 3D prints. The Bakers, of course, are just sitting back and enjoying the show. Haters gonna hate, after all, and all others will soon hop on board.\r\n\r\nThe\u00a0Ted Baker SS17\u00a0asks that you forget the latent, soul-killing demands of quiet conformity and break free from convention with the Bakers. With only the best use of design and texture, Ted Baker\u2019s latest is veritably a range to fall in love with.\r\nSEE THE FULL TED BAKER SS17 COLLECTION HERE\r\n \r\n\r\nThis article has been written in partnership with\u00a0Ted Baker.