However, that doesn’t mean Thread Etiquette embraces technology and modernity with unabashedly open arms. In spite of their exceptional social media marketing, the brand’s timepieces do seek respite from the overabundance of technology and information by way of minimalist design and function. Thread Etiquette knows all too well that we’re never out of eye’s reach from a 24-hour news feed or useless notification and their analogue watches are intended as welcomed sighs of relief amidst the excessive digital clutter all around us–clutter that’s often misconstrued as informative when if anything it’s harmful because it renders us too dependent on stimuli in general.
In keeping with their “less is more” philosophy, Thread Etiquette offers three distinct watch styles that are differentiated by small, meaningful details. We’ll break them down below.
The Chrono bears all the hallmarks of a great analogue timepiece with the added visual element of a clean and beautiful silver-studded watch face. The silver studs give the watch an almost gem-like elegance, elevating the gear to the level of fine jewellery. The polished stainless steel case is 42mm in diameter a 5mm thick. The hands and crown are brass with IP plating finish and powered by a Swiss Ronda 1069 movement with a 2-year battery life. The strap is genuine leather with black stitching and a stainless steel buckle.
Like the Chrono, the Classic exudes pure analogue warmth by way of unfettered top-shelf design and trusty material. On the Classic watch face are more traditional lines for numbers, giving the timepiece some genuine old school charm. The movement is tried and true Japan Miyota GL30 instead of the equally reliable Swiss Ronda. The strap is genuine leather and the case is polished stainless steel. Classic is right!
Consider this a watch so minimalist in spirit that Thread Etiquette didn’t spare any words when naming it. Accordingly this watch conjures up the best of timeless craft and design. In other words the Minimalist is a straightforward, elegant timepiece that looks like a million bucks even if it only costs around a hundred. The case is 42mm around (minus the crown) and 5mm thick. The crown and hands are brass with IP plating finish beneath premium mineral crystal glass. Representing the numbers are elegant rose/gold lines and powering the whole operation is Miyota GL30 Quartz movement. For the strap, Thread Etiquette employed smooth, durable Nylon.