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Aussies are Stripping Off on Social Media to Defeat Skin Cancer
Skin Check Champions wants you to get your kit off – for a good cause. This year, the charity organisation is on a mission to encourage all Aussies to strip off for skin cancer, raising vital funds and awareness for a national skin check program. The newly launched campaign builds towards National Skin Cancer Action Week (Nov 21 – 27), when the charity aims to flood social media with skin, starting a much-needed conversation about the importance of getting checked. To get the ‘birthday suit’ party pumping, a number of celebrities have already posted their rigs on The Gram.
Related – The ‘Beard Season’ Challenge is Growing for the Greater Good of Skin Cancer Prevention
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“The idea is to show some skin to save some skin,” says the charity’s Founder and CEO Scott Maggs, (formerly known as Jimmy Niggles Esq.) “turning something you do when you normally get a skin check, into something that can help other Aussies get checked too.”
While you don’t have to be completely starkers to participate, people are being encouraged to show just enough to stop people scrolling, grab their attention and inspire them to get checked and join the cause. To get involved, simply sign up at sofsc.com.au, book a skin check via the clinic finder, and then post photos or videos showing a little skin, encouraging everyone who sees them to donate. There are also some great prizes up for grabs for those who raise significant funds, including deluxe $5,000 trip to Hamilton Island, a limited-edition pair of skin-toned, pixelated Budgy Smugglers or Smugglettes and a summer-ready skin care pack from iconic skin care brand La Roche-Posa.
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Some brave ambassadors took to social media yesterday to debut the campaign, such as presenter Danny Clayton, actress Suzan Mutesi and musician Casey Burgess who have already created nationwide ‘skinspiration’. Other familiar faces joining the fight include Aussie surfer Beau Walker, dancer Mel Ree, NRL player Jackson Garlick, stylist Jeff Lack, olympic athlete Elana Withnall, Art vs Science’s Jim Finn, and skin cancer survivors Hayley Bourke, Anne Gately and Courtney Mangan who can all be seen shedding their clothes to help raise funds and awareness and help other Aussies do the same.
“The more people who sign up the more lives we’ll save” says Courtney Mangan, a stage four melanoma survivor who finishes the ad by saying “I’m stripping off for a skin check, because it saved my life”.
Commonly known as our national cancer, 2 in 3 Australians are likely to battle with it at some point in their lives. The disease also attacks more of our young (18-45 year olds) than any other cancer. And due to the pandemic, it’s been estimated over 81,000 people who would normally have been treated for skin cancer have not yet done so, which means there has never been a more important time to get a skin check.
The intent of Strip Off For Skin Cancer is to raise $250,000 to compliment a $150,000 grant awarded to their research partners at the University of South Australia. Paving the way for a scalable, national program. To take part in this exciting initiative, sign up at the Strip Off For Skin Cancer website.
Sam Mangioni
Sam Mangioni is an experienced Staff Writer with an extensive background in digital content production and news. Prior to working for Man of Many, Sam spent three years at Southern Cross Austereo where he served as a Content Producer and News Reporter for the flagship Triple M Breakfast Program. The Sydney-based reporter completed a Bachelor of Commerce from Macquarie University Majoring in Marketing in 2014. A specialist in sport, lifestyle and gear coverage, Sam's work has also featured in Fight News Australia.
