Bollinger Lifts a Glass to Celebrate 40 Years of 007

James Bond may prefer martinis that have been shaken, not stirred, but the official drink of the James Bond series has to be Bollinger. Forty years ago, in the 1979 Bond Film Moonraker, Champagne Bollinger became the official champagne of the 007 agent. Now, in 2019, the partnership is being celebrated with a Bollinger Tribute to Moonraker Luxury Limited Edition.

“It brings me an immense amount of pride to be celebrating 40 years of partnership between Bollinger and James bond,” states Etienne Bixot, Societe Jacques Bollinger CEO. “It is a testament to the friendship started in 1979, between my father Christian Bizot and James Bond producer Cubby Broccoli. A friendship based on our shared values such as excellence and elegance.”

The limited-edition champagne comes in a specially designed box that is meant to pay tribute to the spaceship from the movie, which was created by legendary production designer Ken Adam. The box was designed by Eric Berthes, who used pewter and wood veneer to put the box together. Inside, purchasers will find a Bollinger 2007 magnum in a Saint Louis crystal ice bucket. Each piece is hand crafted and numbered (only 407 will be made). Each box is priced at £4,500. In Moonraker, you can find the Bollinger champagne in Holly Goodhead’s room in the Venice hotel. It is also featured in the final sequence of the film when Jaws and his girlfriend Dolly are left behind in the exploding space station.

Bollinger is also releasing a second champagne to celebrate the upcoming No Time to Die. The Bollinger 007 Limited Edition Millesime 2011 comes in a wooden box which is etched with the names of all the Bond films. This vintage wine comes in a black bottle and is sourced from Pinot Noir from Ay. This wine will be released on James Bond Day, October 5, and has a price of £150.


  • The Bollinger 007 Limited Edition Millésimé 2011 is now available in Australia. RRP $320. National stockists include David Jones and Langtons
  • Limited edition of 407 copies globally, The Moonraker Luxury Limed will be released in Australia in March 2020. RRP $9,000

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