Craft beer and sustainability go together like Brunswick and beards, so it makes sense that the next generation of eco-conscious consumption is kicking off in the heart of Australia’s hipster heaven – Melbourne. Independent craft brewery Bridge Road Brewers has announced that on April 22, it will fling open the doors to a brand new bar, however, there’s a catch. To make good on the label’s dedication to environmentally-conscious production, the new pop-up venue in Brunswick East is fitted out entirely from cardboard.
According to the brew lords, the new Bridge Road Brewers – A Bar Made of Cardboard project aims to challenge what exactly a pop-up activation can really deliver. A zero-impact venue, the bar is constructed from materials that are either recycled or have the ability to be reused or composted. From the light fittings, shelving and signage, to the tables and chairs, the new pop-up bar has a distinctly ‘brown’ aesthetic, that while neutral in colour, does warm the heart.
The new cardboard bar in Melbourne does come by way of collaboration, with Bridge Road Brewers teaming up with creative cardboard designers, Boxwars and industrial packaging specialists, Kebet Packaging for the fit-out. While the beer taps, fridges, and the dishwasher maintain a familiar industrial feel, the rest of the bar’s interior is made from 100 per cent cardboard, of which a minimum of 75 per cent is recycled content. And, like the good folks at IKEA, this pop-up bar comes all the way flat-packed.
Set to launch on April 22, the new Bridge Road Brewers – A Bar Made of Cardboard will be open Wednesday to Sunday, with the capacity for 60 patrons inside. Naturally, the drinks menu is loaded with Bridge Road Brewers’ lineup of core and seasonal beers, however, for vino lovers, there is a dedicated wine list that has been curated to showcase local wine producers from Victoria’s High Country. It comes just months before Bridge Road Brewers’ launches its second brewery and bar in December 2022.