Emperor Champagne Thrives with Rare Collection 2020

Many businesses have suffered during the COVID-19 pandemic, but Kyla Kirkpatrick has found this time to be a serious boom to her business. The founder of The Champagne Dame and Emporer Champagne has seen sales go up 400 per cent. “As a specialist champagne stockiest and with champagne largely seen as a celebratory beverage, my first question was would people suffering through lockdown still want to drink it?” says Kirkpatrick. “The answer was, yes. Isolated or not, people are still having birthdays, sharing anniversaries, welcoming babies into the world or wanting to cheer their friends and colleagues up in isolation.

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Emperor Champagne rare collection

In fact, people have disposable income they cannot spend on holidays or fine dining so they are purchasing top-notch bottles of Champagne and entertaining to the max at home. “We have sold many bottles of Champagne at the $1000 mark and have had to list a new range of back vintage champagnes just to keep up with demand from premium buyers.,” Kirkpatrick says. That new range of back vintage champagnes is the Emperor Champagne’s Rare Collection 2020.

Emperor Champagne Bollinger Special Cuvée Methuselah (6L) with Gift Box

The Rare Collection features champagnes like the Bollinger R.D. 2004 Magnum, the Louis Roederer Cristal Rose 2009, and the Bollinger Special Cuvee Nebuchadnezzar. The idea for the new collection came as Kirkpatrick’s first business, the Champagne Dame, was hit hard by the pandemic restrictions. All bookings and events were either postponed or cancelled. But while the Champagne Dame business was suffering, the Emperor Champagne model was flourishing. “We looked at what revenue channels would close, what we could ramp up with new marketing tactics, and what new channels we could add to take advantage of a change in market conditions,” says Kirkpatrick. “We responded quickly. That has stood us in a great position.” Emperor Champagne has also added new gift cards as well as more gift packs. They also have special quarantine boxes that include the essentials for a lockdown—champagne, chocolate, and toilet paper. Kirkpatrick doesn’t believe that her success is unique to her. “I strongly believe that every business can create an income in some capacity during this period by either moving from service to a product-based offering or moving online.”

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Emperor Champagne

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